In the past five years ago, 95% of the countries on the African continent were lagging behind in providing universal Internet services, but in the past two years, more than a dozen African countries are catching up. Now the entire African continent’s Internet penetration rate exceeds 50%. 13. In addition, many Internet and e-commerce projects are booming, and there are more than 500 registered e-commerce companies. Among them, there are more than 260 platform-type e-commerce platforms in West Africa. There are more. It is expected that in 2025, many Internet companies and e-commerce platforms will be listed on the Johannesburg Stock Exchange （JSE） in South Africa. There will also be many Internet companies listed in New York, the United States. Through foreign media analysis of the entire Africa The development of e-commerce in the mainland is promising.
These figures are the result of the early development of Internet infrastructure in more than ten countries in Africa. Among them, South Africa has the most mature e-commerce development, and the largest e-commerce platform companies are in Nigeria, Gabon, Kenya, Egypt, Equatorial Guinea, Mauritius, Ghana, etc. All countries have e-commerce platforms for online shopping. Today we share the overview of e-commerce in the Republic of Ghana； in the large cities of the Republic of Ghana, high-level broadband and wired access for high-speed Internet are easy to apply for, and the broadband costs for the past two years Data and mobile traffic data are more favorable than before. This preferential policy has a higher growth rate for the number of Internet access. There are 15.7 million Internet users in Ghana, and more than 76% of them use the Internet at least once a week. Ghanaian netizens use mobile Device access to the Internet is much higher than the average level of 96% of other countries in Africa.
The most popular online applications are whatsapp, facebook, and YouTube. The first two have 93% of smartphone installations. TikTok is also developing rapidly in these countries. The installations of basically social and entertainment apps rank first in the app store. However, the overall ranking of shopping apps can also enter the top five； now, TospinoMall cross-border e-commerce mobile app has entered the top five shopping category in Ghana. This e-commerce platform was developed and built by the Chinese and was released in December 2019. The update was officially launched in March 2020, relying on the powerful Chinese manufacturing industry to sell Chinese goods on the platform in large quantities. The high-quality and low-cost Chinese goods are more popular in any country in Africa. Sellers from both countries and China can enter and open stores. The platform has plans to open sites in Nigeria, Kenya, and Angola this year.
Only 34% of online consumers in countries such as Kenya, Nigeria, and Ghana have purchased goods or services online, which is far behind South Africa. It can be said that it is still in its infancy, and social media has developed strong, with more than 56% of the Ghanaian population. （Independent of age） With an active Facebook account, about 13% of Ghanaian companies develop e-commerce sales channels. It can be analyzed that most African companies are less involved in e-commerce sales of goods, so the competitiveness is relatively small, and there are plans to introduce products Selling to this country or other countries can make good use of the TospinoMall China-Africa cross-border e-commerce platform. It has the advantages of local self-built logistics, express delivery, and warehousing. The open cash on delivery provides new users with greater trust in the e-commerce market. , So it can quickly grab the market share of other e-commerce platforms.
Post time: Dec-15-2021